Liz Lazar-Johnson

Executive Director

Liz founded Via Heart Project in January of 2010. After graduating with an undergraduate degree in Exercise Physiology, she found her passion raising automated external defibrillators (AED) awareness and helping SCA victims’ families...

Cathy DeCock

Chief Operating Officer

Cathy joined Via in 2011, after years of nonprofit management with the Sierra Club. She was responsible for project management with the Outing department & Office of Environmental Programs, focusing on public education, business systems, finance...

Kelly Rubinsohn

Program Coordinator

Kelly joined Via Heart Project after completing her degrees in music at the San Francisco Conservatory of Music and Carnegie Mellon University. She has worked as an assistant to professors and ...

Joe Kinson

Site Maintenance Supervisor

After 27 years as a firefighter and 12 years as a paramedic, Joe is enjoying his retirement by working as the site maintenance supervisor for Via Heart Project and teaching American Heart...

Pam Dodson

Director of Program Development

Pam Dodson comes to Via Heart Project after retiring from a career in Emergency Medical Services. Over a span of nearly 30 years of service, she developed these life-saving programs...

Elizabeth (Liz) Thomas

Program Coordinator, Global Accounts

Liz is a native of the Napa Valley and a recent graduate from San Francisco State University where she studied Communicative Disorders. Her past experiences include providing administrative ...

Cecile Ung

Program Assistant

Cecile is joining Via Heart Project after many years in a corporate environment. Cecile is no stranger to office administration, having spent the last few years happily working in a fast paced office environment...

Rochelle Short

Social Media and Communications

Rochelle came to Via Heart Project wanting to merge her love of social media with her interest in being involved in a non-profit cause. After leaving a decade-long career in the real estate field...

Mindi Arvizu

Site Maintenance Coordinator

With over four years of experience teaching CPR and AED training; volunteering for the Sudden Cardiac Arrest Association in Bakersfield and Olivia’s Heart Project; and being a deputy sheriff...

Rochelle Escobedo

Site Maintenance Coordinator

Rochelle completed her fire academy and National Registry EMT courses and is now working toward earning her bachelor’s degree. A personal trainer for more than eight years, she also teaches group classes like kickboxing...